IMPORTANCE OF EFFECTVE COMMUNICATION

IMPORTANCE OF EFFECTVE COMMUNICATION

 

      Communication is an essential part of any organization. Communication basically refers to the meaningful transmission of ideas to others, either orally or in writing. Communication has become a very significant subject today for management.  Good communication skills are very important in the business world. Communication is the act of sending a message through different media

      Communication is the key mechanism for achieving integration and coordination of the activities of specialized units at different levels in the organization (Radovic Markovic, 2011). Communication is a bridge of meaning. It involves a systematic and continuous process of telling and understanding. .  (Kesavan R. et al.,2004)

      According to T.Haiman communication is the process of passing information and understanding from one person to another. It is the process of imparting ideas and making oneself understood by another. (cited in Kesavan R. et al.,2004). Communication is an exchange of facts, idea, opinions or emotion by two or more persons. (koontz and O’Donnells cited in Kesavan R. et al.,2004)

 

ELEMENTS OF COMMUNICATIONS

The four elements in the process of communication are,

1.The sender

2.The receiver

3. The communication channels—notice board, circulars, booklets, telephone

4.The symbols. —words, diagram, figures, action.

 

      Effectiveness of communication is judged by the response from the communicator, If the communication results in desired action, the communication is effective, if it does not within the reasonable time limit, there is something wrong.

        Communication is the path that allows managers to fulfil each management function.  To plan successfully, managers must be able of effectively communicate their vision to the rest of the organization (Radovic Markovic ,M. and Omolaja M ,2009).  To organize successfully, managers must allow for and encourage free-flowing communication both up and down the hierarchy, as well as between departments and colleagues.

      To lead successfully, managers must clearly communicate organizational goals to employees and through that communication, inspire employees to trust in their leadership and to perform at the highest levels possible.  To control successfully, managers must effectively communicate with employees to monitor progress to reemphasize organizational goals, and to correct on-going processes. 

 

EFFECTIVE COMMUNICATION IN GLOBAL CONTEXT.

       Most of the giant companies especially the multi-products, multinational and trans-national companies, etc, make use of the modern day high technology. In nearly all these companies, most communications are done using computers, telephone, Internet, Intercom, telex, telefax, radiogram, telegram General System of Mobile communications (GSM) and the like

      Toyota is the world’s biggest car making multi-national organization in japan. They are highly concern with external and internal communication procedures. They combined all the departments to ensure that they were speaking with a consistent voice and sending out a consistent message all the time through three elements such as, Internet, PR and advertising and working together, they find tremendous efficiencies. (https://www.ukessays.com/essays/management/communication-system-at-toyota.php)

 

EFFECTIVE COMMUNICATION IN ABC BANK.

      Since banking is a service oriented organization its success mainly will depend on the excellence in customer service. Communication system and communication skill of the employees are caused to offering best customer service. Therefore, ABC bank is highly concerned with its internal and external communication system. The employees in organization have to communicate not only with their staffs but also with customers.

CONCLUSION

      Today effective communication is essential for every organization to enhance their business. The success of an organizational communication is highly influenced by the effectiveness and efficiency of the organizational communication system. Effective communication is a clear understanding between sender and the receiver.

 

REFERENCES

R.Kesavan,C.Elanchezhian,B.Vijayaramanath(2004) “principles of management” Eswar press Chennai

Radovic Markovic,M.(2011).Organisation Behaviour and Culture:Globalization and the changing environmemt of organizations,VDM Verllag Dr Muller,p.348.

Radovic Markovic ,M. and Omolaja M ,(2009) ,information management cocepts.analysis and application, Himalaya Publishing ,Delji ,India

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