IMPORTANCE OF EFFECTVE COMMUNICATION
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IMPORTANCE OF EFFECTVE COMMUNICATION Communication is an essential part of any organization. Communication basically refers to the meaningful transmission of ideas to others, either orally or in writing. Communication has become a very significant subject today for management. Good communication skills are very important in the business world. Communication is the act of sending a message through different media Communication is the key mechanism for achieving integration and coordination of the activities of specialized units at different levels in the organization (Radovic Markovic, 2011). Communication is a bridge of meaning. It involves a systematic and continuous process of telling and understanding. . (Kesavan R. et al.,2004) According to T.Haiman communication is the process of passing information and understanding from one person to another. It is the proc...